The root cause of everything that is wrong with advertising is the commercialization of trolling. The ad itself adds to the trolling that they received from many Indians who shared their unwanted comments on what beauty looks like.
The fact that the ad completely misjudged the hypocrisy of their endorsement rankled many Internet users. Another user also called their effort “disappointing”.
A more insensitive side of marketing was brought to the fore. As one user’s response to the post aptly suggested, “Marketing is as cool a business as selling coffins.”
Monopolizing someone’s struggle, going so far as to exploit it, and then presenting it as “support”, gives rise to a larger conversation about what is understood in the marketing world as ‘solidarity’.
Finally, the girl who was recently questioned in an interview BBC Said, “If I had scored just 1-2 marks less, I would not have got so much popularity on social media and I would not have had to face such trolling for my appearance.”
“It’s sad, but people on social media will say what they want, and no one can stop them,” he said.
The fact is that the unnecessary and heartless trolling she faced overshadowed some of her biggest achievements in life, even though she wishes she didn’t top the highlights, but she doesn’t want that. Let this mindless conversation continue.
A shaving company’s decision to profit from a trolling incident, while feigning ‘solidarity’ in a way seemingly unrelated to their products (razors), while also mentioning it, underlines, as one commentator rightly put it, Hee has said, “We failed as a society for that.”
