rewrite this content and keep HTML tags
Let’s look at the examples when the brand Modi has taken a hit in the elections. The first dent was in 2015, when Rashtriya Janata Dal, Janata Dal (United), Congress and Left alliance left the Bihar assembly elections. Bharatiya Janata Party (BJP) vote share was then 24.4 percent. JD (U) once again formed an alliance with the BJP during the 2020 state assembly elections. The BJP contested less seats, but shared about 20 percent of the votes.
In Karnataka in 2018, the brand Modi was again in trouble as the BJP failed to secure an absolute majority in the assembly elections. BJP’s vote share was around 36 percent. In 2023, the BJP lost badly, but its vote share was intact.
Brand Modi took another big hit in 2018 when BJP lost assembly elections in Rajasthan, Madhya Pradesh and Chhattisgarh. The BJP vote stake in these states was 38 percent, 41 percent and 33 percent respectively.
In the 2023 assembly elections, the BJP corrected in all three states. During this round, BJP vote share in Rajasthan, Madhya Pradesh and Chhattisgarh was 42 percent, 49 percent and 46 percent respectively.
Arvind Kejriwal again gave a second gradual blow to the brand Modi in 2020 to increase the Delhi Assembly elections again. BJP won only eight seats in a 70 assembly. But its vote share improved about five percent points. 2025 come and BJP vote share reached 47 percent – and the party finally won Delhi. This is how long distance thorbreds and powerful brands operate.
