Find a moment and look when you are in the subway, bus or even in a restaurant with your family – most people will be heads down, absorbed into your smartphones. While India’s economy faces problems such as slowing growth and weaker consumer expenses, one industry remains not affected – scamphones and digital platforms. As people spend more time on the Internet, social media, enterprises, enterprises and broadcasts see a lot of profits.
In 2024 Indians spent more than 1.1 hours of rupees on mobile screens
Find a moment and look when you are in the subway, bus or even in a restaurant with your family – most people will be heads down, absorbed into your smartphones. While India’s economy faces problems such as slowing growth and weaker consumer expenses, one industry remains not affected – scamphones and digital platforms. As people spend more time on the Internet, social media, enterprises, enterprises and broadcasts see a lot of profits.
Digital boom of India
When smartphones become more affordable and frequent sales on the Internet on e -commerce platforms, India has a rapid increase in Internet use. According to the EY report, the Indians collectively spent 1.1 hours of rupees on their smartphones in 2024. On average, people spent five hours a day on their phones, almost 70% of the time dedicated to social media, games and videos.
This shift has transformed the Indian media and entertainment industry, which now costs Rs 2.5 Rs ($ 29.1 billion). For the first time, digital channels overtook television as the largest segment. Despite the cost of a little less time on mobile phones compared to Indonesia and Brazil, India’s population is the largest market for smartphones in the world, attracting such technological giants as Meta, Amazon, Jio Mukesh Ambani and even Elon Musk.
Growing content creators and digital purchases
As the screen increases, businesses change the way they reach customers. Instead of relying on television ads and advertising shields, brands focus on advertising in social media, marketing influence and interactive companies. Big Big Sudeep Subash CEO emphasizes how social media has become a digital shopping center, affecting what people buy where they shop, and even how they create opinions.
Platforms such as Jiohotstar, a recently combined streaming service with Disney+ Hotstar and Jiocinema, have already gained over 100 million paid subscribers in two months. Meanwhile, the economy of India’s creators blooms, and thousands of influential make money by placing everything from daily VLOG to adventure trips. The government has even launched a $ 1 billion fund to support digital creators.
AI, 5G and India growing data consumption
Artificial intelligence (AI) also transforms the way to advertise and content that reaches users. Companies track what people look, miss and buy using AI to create personalized advertising that feels more relevant and attractive.
Meanwhile, the adoption of 5G in India is striving. Reports indicate that in India the highest consumption of mobile data per user worldwide, the average use of 21.2 GB per month. The Nokia Mobile Broadband suggests that in 2024 the 5G use has grown three times, with the expected 77 Crore subscribers in the next three years.
MAKE-IN-IN-IN-PUSH FOR SMARTH
With 14.5-15 crowns, new smartphones sold annually, India-second smartphone market after China. Thanks to the Make-In-India government initiative, brands such as Apple, Vivo and Xiaomi are expanding their production units in India.
A decade ago, India produced only 25% of the mobile phones necessary for its market. Today, 97% of smartphones sold in India are produced domestically, total production reaches 4.1 rupees ($ 49.27 billion) at 24 years. Now India has become the main export center for iPhones and other smartphone brands.
Digital dilemma
The digital history of India is still developing. As people continue to spend more time glued to their screens, businesses will adapt. However, it remains a big question – do we control our digital habits, or do they control us?
