Frank Ocean is back on his mystery man vibe.
Right outside Coachella, a random billboard just popped up with the words: “KIKI BOY 2025.” That’s it. No promo, no logo, just a bold message in the middle of the desert.
Rolling Stone confirmed the sign’s real. It’s sitting loud and proud along the road into the Coachella Valley. And if you’re wondering what Kiki Boy even means, well, it might be a nod to his Finsta account: @kikiboyyyyyyy.
The page only has eight followers. But it includes his main account @blonded… plus SZA, Kendrick Lamar, Ariana Grande, and a few more heavy hitters. The account launched in March, so this all feels very planned.
Frank left a sour taste in fans’ mouths in 2023. He was an hour late, didn’t live-stream the show, and ditched the second show altogether.
It’s been nearly a decade since Blonde and Endless dropped. So this billboard is giving rollout energy. Fans are locked in and watching his every move.
A “KIKI BOY” billboard has been spotted on the road to Coachella. https://t.co/pmRaXDEFz0 pic.twitter.com/SX20w8pt7t
— you’re listening to blonde (@blondedhomer) April 8, 2025
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