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India’s rapid urbanization is changing the way families maintain and improve their homes. As cities expand and the pace of life accelerates, homeowners face increasing challenges in managing their living space. Amidst this development, has established itself as a key enabler in this change, providing a seamless, tech-driven platform that connects homeowners to trusted and verified professionals across a wide range of services.
Sarita Shivarudraiah, CEO of HomeTriangle, explains how the company is helping shape this change. “India’s urbanization is reshaping the way people manage their homes. At HomeTriangle, we recognize this shift and are playing an active role in making home maintenance and improvement more accessible, convenient and efficient for urban families.”
Serving over 50 lakh customers across over 21 cities, HomeTriangle has rapidly scaled its operations to meet the demands of India’s bustling urban centres. The platform is proud of its quick response times, with an average turnaround of just 1-5 minutes, ensuring customers can access the services they need without any delays.
As urban life becomes faster, homeowners are increasingly looking for solutions that save their time, ensure quality and are cost-effective. HomeTriangle meets these needs by offering a wide range of services – everything from electrical repairs to home cleaning, plumbing, and even green building options. “In today’s urban environment, where time is precious, people are turning to platforms like HomeTriangle to take the burden of home maintenance off their shoulders,” says Shivarudraiah. “Our focus is to ensure that each service is provided with excellence, and we make these services easily accessible to every home, be it in a metro city or a small town.”
One of the major challenges in this sector is to maintain consistent service quality while scaling up operations. To combat this, HomeTriangle has built a network of thousands of verified professionals who have been trained to meet the company’s high standards. “We are deeply committed to customer satisfaction with a track record of 98%+ satisfaction rate. This is reflected in our rigorous vetting process and our ongoing efforts to train our service professionals to meet the diverse and evolving needs of our customers. This is the result of investment, explains Shivrudraiya.
The growth of nuclear families and smaller living spaces in urban India has also created a demand for more personalized home services. With more people living in apartments and compact homes, there is a need for services that meet specific challenges, such as space optimization and eco-friendly solutions. HomeTriangle has responded to these trends by offering tailored services including green home construction options that promote sustainable living. “We understand that urban consumers are increasingly concerned about the environment, and our green home services are designed to meet that demand,” says Shivarudraiah. “We are not only focusing on the convenience of modern living, but also helping homeowners build homes that are more environmentally conscious and energy-efficient.”
Looking ahead, Shivarudraiah sees several challenges emerging as urbanization continues to accelerate. She says, “The key challenges we see include maintaining consistent service quality, meeting the growing demand for eco-friendly solutions and meeting the unique needs of fast-growing Tier 2 and Tier 3 cities ” To address these challenges, HomeTriangle is leveraging advanced technology to streamline its operations and improve the customer experience. “Our technology is key to how we are able to scale efficiently and ensure every customer receives prompt and reliable service,” explains Shivarudraiah. “We are also expanding our training programs for service providers and enhancing our green offerings, so we can continue to meet the needs of today’s environmentally conscious consumers.”
As HomeTriangle expands its reach and impact, it is helping bridge the gap in service availability and making premium home solutions accessible across urban India. By focusing on technology, sustainability and customer satisfaction, HomeTriangle is well-positioned to become a key player in India’s urbanization journey, contributing to smarter, more efficient urban living. Shivarudraiah concluded, “Our goal is to continue to grow while ensuring that we help urban communities by providing quality services that make life easier and more convenient.”
