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McAfee, the global leader in online security, today announced the launch of McAfee® Deepfake Detector in India, the latest in the company’s suite of AI-powered products. With AI-generated videos or deepfakes hitting the internet and circulating on social media, we now live in a world where seeing and hearing are no longer believed. To combat the rise in AI scams and misinformation, McAfee has worked with leading OEMs to bring powerful AI-based deepfake detection capabilities to consumers in India. Additionally, the McAfee Smart AI Hub provides easy-to-use tools and interactive resources to help you learn how to detect and avoid AI-powered scams.
The advent of AI has changed the game for cybercriminals, who are creating more concrete, personalized, AI-generated scams on a larger scale. Recent research from McAfee shows that the average Indian watches 4.7 deepfake videos online every day and 66% of Indians report that they or someone they know has been a victim of a deepfake video scam in the last 12 months. These scams have become so sophisticated and difficult to detect that 2 in 5 (44%) Indians who fall victim to an online scam become the victim of another online scam within 12 months.
“While not all AI-content is created with malicious intent, the ability to know whether a video is real or fake helps consumers make smart and well-informed decisions,” said Pratim Mukherjee, senior director of engineering at McAfee. Does.” “We are inspired by the transformative potential of AI and empowering individuals with the most advanced deepfake detection so they can safely and confidently navigate the evolving online world.”
Better performance with privacy protections
McAfee® Deepfake Detector now available in India, on select CoPilot+ PCs Consumers in India who opt-in can detect AI-altered audio in videos within seconds, without relying on laborious manual video uploads Is alerted. Trained on hundreds of thousands of samples, McAfee’s AI detection models perform the entire detection process – known as inference – directly on the PC, maximizing on-device processing to keep private user data out of the cloud. McAfee does not collect or record the user’s audio in any way, and the user is always in control and can turn audio detection on or off at will.
By leveraging the NPU and performing analytics on the device, McAfee provides broader privacy and increases processing speed and improves battery life compared to cloud-based use. These advancements significantly enhance the consumer experience, allowing people to make informed decisions about the content they watch and protecting them from cyber criminals who manipulate video audio without compromising the speed of their PC. Is available. This ensures consumers can use their PC as normal – whether they’re gaming, browsing, or watching videos – while the McAfee Deepfake detector works quietly in the background, deceiving people. Protects and alerts you to potential scams without compromising performance.
Availability and price
McAfee® Deepfake Detector is available for English language detection on select CoPilot+ PCs in India. The standalone McAfee Deepfake Detector is priced at ₹499 and McAfee+ with Deepfake Detector is priced at ₹2,398.
McAfee Smart AI™ Hub
The McAfee Smart AI™ Hub on McAfee.ai is the online, preferred destination for the latest information and educational content related to AI and cybersecurity, with a focus on deepfakes and AI-powered scams. The Hub empowers consumers to join the fight against scams by submitting suspicious videos for analysis by McAfee’s advanced AI-powered deepfake detection technology. The insights and trends identified through this analysis can be used to further educate the public, enrich societal understanding and awareness of deepfakes and other artificially generated content, and navigate a digital world increasingly shaped by artificial intelligence. This will be done to increase everyone’s ability to do and stay safe.
about Mcafee
McAfee Corp. is a global leader in online security for consumers. Focusing on protecting people, not just devices, McAfee’s consumer solutions always adapt to users’ needs in the online world, empowering them to live securely through integrated, intuitive solutions that respond at the right time. But with the right security, they protect their families, communities and businesses. , For more information please visit https://www.mcafee.com/.
